Differentiating yourself from your competition in the eyes of the over 50 market is easy when you have materials, programs, products and services that are completely aligned to their needs. That advantage comes in large part from
The Hartford Center for Mature Market Excellence site.
The Center develops innovative business solutions created for and tailored to the mature market. Staffed by gerontologists and partnered with universities, including MIT and USC for original research, The Center’s work provides insight into issues relevant to consumers age 50 and older, resulting in products and resources that empower their families and impact their lives.
With the confidence that comes from being a valuable resource, you can service this audience with important information, materials and products they will appreciate.
Study: Mature Drivers Share Insight on Safety Technology
Vehicle safety technologies are increasingly available on new car models. Do today’s 50+ drivers “happen” to have new cars with these technologies or are they actively seeking out such safety features?
The Hartford Center for Mature Market Excellence® and the MIT AgeLab conducted their fourth in a series of research projects on vehicle safety technology. In this survey, they explored the preferences of drivers age 50+ for vehicle safety technologies now and in the future; their views on the ability of vehicle technologies to extend their years on the road; and their perception of the role of self-driving cars in ensuring their future mobility.
Research Findings
The survey, “Looking Forward: Vehicle Technology Preferences Among Mature Drivers,” reveals that 76% of drivers age 50 and older who plan to buy a new car in the next two years will actively seek out high-tech safety features and would most like:
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Blind spot warning systems (87%)
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Crash mitigation systems (85%)
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Lane departure warning systems (79%)
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Smart headlights (78%)
Vehicle safety technologies today are increasingly available on new car models. While many drivers age 50+ may “happen” into having such technologies on their new vehicles, in the coming years more will actively seek out such technologies.